Mark Simpson shows short-term rental hosts how to use Google Suggestions, a free tool at the bottom of search results, to find what guests actually search for and create content that ranks.
I want to share with you a free tool that will help you with your content marketing moving forward in 2021, 2022 and beyond. It's an ideal tool for any short term rental host who is looking to create content for their website that is going to get guests find them from the search engines. Now that tool, that free tool is one that everybody can use right now. It's called Google Suggestions. Now how do you find it? Very simple. Go and run a Google search in your area. What will come up will be tons of blogs. Now these will be blogs by either an influencer, it'll be by a local content writer or what you can do is you can scroll down and you can see how popular that topic is. Now when you go all the way down to the bottom of the first page, at the bottom of it there will be a section which is called Google Suggestions and it will give you alternative searches that people are searching for in real time in your area.
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