Never worry about cancellation ever again 🚀

Foreign. Season 8 Episode 24 I am speaking to Chris Baxter of Master Cancel and Super Control. She was telling me about this new thing. I didn't really get it, I didn't really buy it because it sounded too good to be true. But this is what we're doing today. Sit back, make sure you listen, make sure you take note. And if you are not with super control as well. Supercontrol.co.uk let's just get straight into it. Absolute simple terms. Talk to me about Master Cancel, what is it? How does it work? Literally spend forever talking about it if you need to to explain it fully. Because I think it's super important that we get the simple bits out of the way.

So Master Cancel, it's flexible, no questions asked, risk free cancellation protection for all of your bookings. So it's protection for property owners, property managers, enabling you to offer guests full refund for any reason at all.

First hear about this when I was first told about it by a Super Control user, I thought it was too good to be true. You know, I was waiting for the catch.

New sign ups to Master Council. Any bookings that are coming in that have an arrival date of 1 August or later can be protected by Master Council. It will apply to all bookings and it's whatever the source as well, remember. So it will protect bookings that are coming direct obviously, but any bookings coming in through channels as well will be covered too. The crucial thing There is that 1st.

Of August arrival date, which I think is really important. Estate Vista Obviously we want every booking to be a direct booking because you make more profit, you get a better experience. But we are aware that there will be people that book via the OTAs, booking.com, airbnb, you know, HomeAway. What is the extra cost in place for Master Council? Is it a set fee or is it something else?

4.4% of the rental value of the booking.

The effect that this has had on the hospitality industry over the course of the last six weeks around the world. And to have something in place that doesn't matter what the reason.

Absolutely. From one property to a thousand properties, you know, we can cater for businesses of all sizes. To get in touch with us, go to supercontrol.co.uk you can book a discovery, call a demo, have a trial of our software, pop me an email, give me a ring. Best part of my job is talking to clients, talking to new businesses and learning about what's important, what the needs and drivers are and how we can support businesses going forward. And also just on the point that you made about developments, we have been super responsive throughout this whole situation that we find ourselves in. We've set about a dozen new developments live to support clients in performing tasks that they've never had to do on the scale that they're doing at the moment. So we're always listening, we're always learning and developing.

Really, really appreciate that. And yeah, good luck with it. And just to stress to everybody watching who is thinking about SuperControl, go to supercontrol.co.uk, you can call. I'm sure they've got like email or things. You can start off the conversation for that, Chris. But before we finish, I like to do quick fire questions, otherwise known as quarantine quick fire questions. What has been the one thing that you've missed being able to do since being on lockdown?

I think like everybody probably seen.

And finally, I can't have somebody on from the world of hospitality and not. I'm asking this question, what is your number one advice that you give to Supercontrol members or just any hospitality owner when it's around how to boost their diet book?

Obviously, boosting diet bookings is important. Equally, what we are really keen to support our clients to do is to. To maximize the profitability from the bookings. So whether it's direct, whether it's channels, I think the next game changer really, after we come out of lockdown, it's going to be dynamic pricing.