A YouTube video discussion (hosted by Mark Simpson) about executive omnichannel marketing strategies for proactive vacation managers. The speakers define omnichannel marketing as targeting an ideal customer profile (ICP) across multiple channels to create synergy and improved results.
What is number five all about? With executive omnichannel marketing?
The old days of sending out one postcard per year are dead. Today's most proactive vacation managers are executing an omnichannel marketing approach. And what that means is you're encompassing your icp, your ideal customer profile. You're hitting them in all different channels, and it has a boost effect. It's a definition of synergy. One plus one equals three, SA.
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