Mark Simpson explains that slow load times drive visitors away, especially on mobile. If your site takes more than five seconds to load, users bounce. About 88-89% of people leave after a poor experience and don't come back.
More than five seconds.
About 88–89% of people said they leave and never come back.
One of the major reasons why people leave your website is because your website is taking too long to load. Now, you just got to think about and think about the customer booking journey. A lot of them are going to be beginning their search on one of these, which is a mobile phone. And if they're not at WI fi, if they're not a very good WI fi, they're going to be on their 3G, 4G, maybe even 5G, hopefully, if they've got it. If not, it's going to be on a slower browser. And as the stats and the survey have showed, if your website takes more than five seconds to load, then they are bouncing. And if they're bouncing, then they're never coming back. 88, 89% of people said in a survey is that if they have a poor user experience, they leave and they never come back.
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