Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Optimize Your Listings: Study And Learn Other Listings.

14 Jul 2023 · 1 min

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0:44

A short advisory monologue (YouTube) by Mark Simpson about improving property listings by closely studying competitors. The speaker recommends examining every detail—thumbnail images, interior design, amenities, guest reviews, and titles—to identify strengths that attract bookings and weaknesses that may explain low occupancy. The guidance frames market selection as informative feedback to tailor and optimize one’s own listing.

Chapters

I look at every single detail about that listing. Their thumbnail image, their interior design, the amenities that they're offering. What are all their guests telling me in their reviews that they really like? What are their guests telling me that they really dislike? So I'm taking all the strengths and weaknesses of every listing, what the titles are, the design, and then I get all of that data and go right then. So looking at my listing, I can now, it's glaringly obvious why all of these calendars are mostly booked and why I'm potentially averagely booked or struggling for bookings. Or you might just be doing good and you want to be great. Well, it's like that. That is telling you that the market is choosing those listings, and it's for a specific reason.