Optimize Your Social Handles, It's Important! 🚀

Mark Simpson explains how to build a social media presence that actually works. Pick one ideal customer, post only to channels where they hang out, and keep your message consistent so people immediately know what you do. One property with clear messaging beats scattered posts everywhere.
Having a blast, Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee. Cause it's so hard and the tea is loose leaf Licking up those rhymes don't write it, just do it loosely if you want my respect you'll better put direct Here are the words in the podcast. That's what comes next.
I'm just coming over to the Facebook page very, very quickly. So again, I like that you've done the, the post here. Just giving everybody like the update, which is great. Just saying we're still open for business. But what I would be looking to do here is I would just be posting on your social media and every time you post really targeted towards your ideal audience. So whether this is Facebook, Whether this is LinkedIn, I would just be figuring out who your ideal guest customer avatar is all about jazz and just be creating the content around that. Because what you'll find is that if you start doing that, then people will start to come onto your page and then go, okay, so just with properties, this is made for contractors, you know, whoever your target niche is going to be moving forward, whoever you decide that's going to be, whatever you put out there online needs to be aimed towards that. Now if I bring it like back to the boostly world, I could just say, well, I'm a, you know, I'm a marketing agency or I'm a coach. You know, I could say I'm a business coach, but that covers all of the industries I specialize in in hospitality, you know. And so I go, well, I. Every post that I do on social media, that's, you know, educational, telling people what I do. I don't talk about, you know, helping out tradesmen, etc. It's hospitalities, you know, service, accommodation, et cetera. So that's, that's how I speak online. So when anybody comes onto Boost, le, they know, okay, so he helps, he coaches, he do websites for social media. It's the same with hospitality. It's the same with like service accommodation. You're not trying to get everybody in. You've got your core focus. And again, it's, it's just the one property at the moment. You've got a limited, limited stock, you know, so whenever we post online, really focus on that. So it really should help because at the moment you say to me, you know, you say, oh, you know, I don't, I'm not, I'm not very tech. I don't know, um, I don't post that often X, Y and Z. But by figuring out exactly who you're speaking to. It'll make life so much easier. Um, so, again, just. Just bear that in mind. And it may not be that your Facebook business page is where you need to put a lot of attention. It could be that you may need to post a bit more on LinkedIn, for example. But never rule out a social media channel. Just because people assume that LinkedIn is more businessy doesn't mean that they aren't, or the partners aren't, or the PA or the person at the office isn't on these on Facebook.
Already having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, Like Bruce Lee because it's so hard and the T is loose leaf making up those rhymes. Don't write it, just do it loosely.
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