Optimizing Your Short Term Rental Business: From OTAs to Direct Bookings

24 May 2024 · 1 min
0:57

A short-form YouTube talk (May 24, 2024) by Mark Simpson about growing a short-term rental/serviced-accommodation business. Early guidance: use OTAs heavily when starting because they market and fill properties for you; as the business scales, shift to direct-booking strategies (socials, SEO) to avoid depending entirely on OTAs. Practical tip included: after acquiring guests via OTAs, speak directly with customers to convert and learn.

Chapters

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