Optimizing Your Short Term Rental Business: From OTAs to Direct Bookings
24 May 2024 · 1 min

0:57
A short-form YouTube talk (May 24, 2024) by Mark Simpson about growing a short-term rental/serviced-accommodation business. Early guidance: use OTAs heavily when starting because they market and fill properties for you; as the business scales, shift to direct-booking strategies (socials, SEO) to avoid depending entirely on OTAs. Practical tip included: after acquiring guests via OTAs, speak directly with customers to convert and learn.










