Mark Simpson explains why online travel agencies can help your business but shouldn't be your only strategy. He uses his farm experience to show what happens when you depend too heavily on OTAs instead of building direct bookings.
You know, I think one of the big misconceptions with what I do over the last five years is people think that I'm getting you to go cold turkey on the OTAs, and I'm not doing that at all. The granary would never have succeeded if we hadn't have had the OTAS exposure. We were a farm in the middle of nowhere. We were not on the map, we had no right to be seen. But the OTAS gave us that visibility with a European and an international market. But what we did is that we didn't over rely on them.
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