A short spoken segment advising small-business founders to recognize skill limits and hire professionals for tasks that need specialist quality—particularly website design, copywriting, and photography—to achieve a polished, professional result.
Chapters
There's a lot that you are learning as you are starting a business and growing a business. And there are things that we are all skilled at. And when I originally built our website, I used our PMS to do that. But I also want. I want, like, a really nice website. I want a completely perfect, professional, sleek website. And I have to be honest with myself, and that's beyond my technical skills. So that's one of the cases where I need to hire a professional to do it. You know, I could write copy, but I can't write it as well as a professional writer. I can take pictures, but I can't do it as well as my professional photography friends. And so there is a certain amount of understanding of what you can do and what you should hire a professional for. It's such an important point.