A short YouTube commentary by Mark Simpson advising hosts on pre-competition promotion. He emphasizes using a compelling cover photo (e.g., a bedroom view) with a clear Book Direct message such as "it pays to book direct with us" so visitors immediately understand who you are, what you're promoting, and the competition's purpose.
When you run a competition, don't be surprised at how many people are going to click onto your page to investigate more about you, especially seeing that we're really pushing the Book Direct message at the moment in your cover photo. If you can amend a few, a few words to get a nice picture of your view your bedroom and have the words it pays to book direct with us, then that will be really effective because people will know who you are, what you're doing, what this competition is all about.
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