Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Pop ups that don’t annoy and still convert

18 Jan 2026 · 1 min

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1:11

Mark Simpson explains how to make pop-ups that convert without annoying people. Test timing around 30 seconds after arrival or on exit intent, use a helpful tone, and offer real value like insider local tips instead of discounts. Over 2,000 hosts using Boostle have seen higher email signups and bookings with this approach.

Questions this video answers

Mark Simpson.

Approximately 30 seconds after arrival or on exit intent.

Over 2,000 hosts.

Boostle (direct booking website and booking engine).

Chapters

Pop ups can get a bad rap and I get it. I used to hate them too. Here's what's changed everything for me. Pop ups that don't annoy and still convert. That sounds like a unicorn. I thought so until I tested timing, tone and revelance on our own direct booking website. Instead of smashing visitors with a book now in your face right away, I waited until the guest was actually curious 30 seconds seconds after they arrive on the website or with an exit intent. And I made sure the pop up felt like a helpful nudge, not a salesy pest. For example, with our own website, we swapped 20% off your next day for want insider tips for the best local spots. It sparked interest, not irritation. That little shift boosted our signups for our email list, and bookings grew on the back of it. The bottom line is pop ups can be your best friend for direct bookings if you treat your guests like real humans and not cash machines. We've implemented this with over 2000 hosts who do the same with a boostle direct booking website and our booking engine. And it means that you actually own your guest and not rent them.