Mark Simpson (YouTube, Apr 12, 2022) gives brief practical advice on leveraging in-person, local business meetings—B and I meetings, chambers of commerce, and tourism boards—to meet other hosts and business owners and build business-to-business referral networks. He recommends attending multiple meetings over a few months to establish connections, arguing referrals are very powerful for hospitality businesses.
Just imagine if you were able to go to four out of the 10 B and I meetings over the course of the next three months. Or if you can maybe go to your local chambers of commerce or your tourism, depending on where you are in the world, and just sit at these meetings and just meet other hosts, meet other business owners in your area, start to build, build those connections. The power of referrals and building an in business to business network is so, so powerful for your business.
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