Short spoken segment from a YouTube video by Mark Simpson emphasizing that business success depends on deep, high-quality relationships rather than broad quantity; advises focusing on building and maintaining strong ties with individual advocates inside companies because early relationship-building yields long-term dividends.
Remember, this is a relationship based business. It's quality over quantity. Even if you think, oh my gosh, it's overwhelming, so many companies think about building a deep relationship with one person, focus on the relationship because they will be your advocates for you in house as well. That's where the advantage is in being early is going to pay dividends. Because once you have a good relationship with someone you hold on to.
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