Mark Simpson (speaker) warns hospitality businesses that rely heavily (>70%) on third-party platforms like Airbnb or Booking.com to reduce that dependency. He advises regularly documenting business activities on social media—daily or weekly—using short Instagram/Facebook stories (about 15 seconds) to normalize the habit and attract direct bookings.
My this is my warning for, for months and years to come now is that if you have always been reliant on a third party like Airbnb or booking.com like more than 70%, then do some about it. And again, it's, it's not very hard. You should be on a daily, if not weekly basis document in your business startup. The people that document, the people that go online and talk about, hey, so I've just, you know, signed up another property. I've just done this in your documenting on Instagram stories or Facebook stories. It's a 15 second video. And if you can just get into the habit of doing it every day, then it's not a chore anymore. It's just something that you do.
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