Short YouTube clip (Mark Simpson) advising that email marketing is effective according to data even if individuals personally ignore marketing emails; recommends separating personal preference from practice and following data-driven best practices.
It's really important that we focus on what, what we know works and being kind of a little more, I hate to say, data driven. Like, for example, I, I myself don't respond to any marketing emails. That's just me. And so I would say all then I won't do marketing emails because I personally never respond to them. But the data is very clear that email marketing absolutely works. And so sometimes we have to separate ourselves from our own personal preferences. We need to try things that we might think are outside of our comfort zone. Hey, might not. But it also might. And so we have to do. We sometimes have to follow best practices, even when it's different from what we personally respond to. 100%. I think.
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