A Boostly podcast episode (Season 8, Episode 16) where host Mark Simpson interviews Janet Murray about pivoting a career/business into building online audiences. Janet describes her background (journalism and teaching) and frames her current work helping people gain followers, subscribers, and customers online.
Welcome to the Boostly podcast. We're in season eight, episode 16, and my guest today is Janet Murray. In this episode, we're going to talk about how you can potentially pivot your business and bring in income during uncertain time.
Thank you so much for having me. Yeah, so my name's Janet and these days when people ask me what I do, I generally say I help people to build online audiences. So that means more followers, more fans, more subscribers. Because if we have all of that, then we can, we can make more money, we can make more sales in our business. But actually, my background, I started off as a journalist. So I spent the best part of 20 years writing and editing for newspapers like the Guardian. Before that I was a school teacher. Now I kind of combine those things. So I teach people about how to build online audiences. I teach content, content planning as part of that. What I've been saying for the last five years about how important it is to have an online audience and how important it is to have a following.
What would be the one piece of advice that you wish that you had received before you made that pivot, that initial pivot, that sort of jump from going from one to the other, from one sort of career to the other?
I don't think I did anything wrong, as it were. I don't look back and think, oh, I did that wrong. But there was a piece of advice that was given to me actually, when I left teaching and went into journalism because I was free, love. So I've always been self employed the whole time. I've always had to start my own business, my own company, customers, whatever. And it was look for work while you're busy. So when I was a journalist, I always had my eye on all the time. Like, I was never sort of like, oh, I'm fully booked at the moment, I've got enough clients, I've got enough writing work. I was always, I was always building my audience because I knew that one source of income could run out. I could be onto a great thing with a particular newspaper or magazine, or I could have a nice copywriting job that would go really well and then suddenly that could be taken away from me. Look for work when you're busy. But also this, this concept of building an audience and I was doing it without even realizing that I was doing it when I was a journalist.
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