Mark Simpson (speaker) describes a pricing strategy for short-term rentals: he suggests raising prices on Booking.com to improve ranking but warns viewers to check local price-parity rules and contracts (which may require the same price to be shown elsewhere on the Internet). The clip contrasts Airbnb guest expectations with professional property managers using the platforms.
Airbnb. People are looking for bargains because again, they think it's just people doing this as a hobby or, you know, crashing in a spare room. A lot of the times they still don't realize that the property management companies are using their sites as well. So this is what we're going to do. And a real cool hack is that you can really put your prices up on booking.com and there's a really nice thing that you can do to make sure that you come up high in the rankings. Now, for full context, you've got to check your local price parity rules. So for some countries in around the world, this isn't an issue. But in some countries there still is a case. Price parity is something that is going to be going out very soon all over the world. But when you sign a contract with the likes of booking.com you are basically saying that the price that is visible on there is going to be the same price that surround the Internet.
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