A short YouTube professional tip by Mark Simpson about defining a "guest avatar" for a hospitality/business rental business. The speaker emphasizes identifying the business traveler as a key guest type and notes that business travelers often seek local experiences and are relevant for midterm stays.
Building this business, you know, it's important that you have a guest avatar. At least I feel it is. And I think a lot of people would agree with that, because then you know who you're really marketing toward, then you know who you're building your product toward and whatnot. So I've I've always had to struggle where I'm like, well, do I want to have in my avatar is the business traveler. They're here for business, but they also want to experience the local community, you know, And I've struggled. I'm like, well, why am I taking on these single family homes? And I've really kind of found that the business traveler, they're also looking for that, but that's more for midterm stays. So that's a. A part where we're growing.
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