Mark Simpson, founder of Boostly, explains why percentage discounts damage your rental brand and margins. Instead, use limited perks like early checkout or welcome hampers, and build direct bookings to protect your positioning and profit.
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I used to think that slapping promo codes all over my website was the only way to get bookings. But it wasn't long before my brand felt cheap. Guests saw discounts, not quality. That's the trap with most promo codes. They erode trust and margin. At Boostly, I learned to flip that script. Instead of percentage offs that screamed bargain placement, I focused on thoughtful, limited offers that created value without watering down the experience. For example, I offered perks like early checkout or cozy welcome hampers that boost guest delight with slashing their rates. It meant fewer bookings on volume but higher profits and guests who viewed my stays as premium, not budget. After all, those promo codes, they cheapen your brand. They don't create loyalty. But they also, if done right, will help boost your profit. I'm Mark Simpson, founder of Boostly, helping hosts like me and like you win back control and by building direct booking systems that protect brand margin and profit. If you want promotional strategies that have built value instead of eroding it, let's get your bookings both busy and better. If you're curious how these little perks can beat discounts, follow for more simple tips.