Short excerpt from a YouTube video (Property Success = Marketing Strategies) in which a speaker outlines the thesis: real estate success requires both a desirable property and correct marketing across channels, plus knowing the target audience. The speaker notes some sellers over-invest in marketing for poor-quality properties and emphasizes property quality matters as much as marketing.
If you have a property that people want, if you market it correctly amongst different channels, and we could talk about those channels, and you ultimately know who was looking for that property, you can be successful. That was sort of the thesis that we came up with, and I think that matters quite a bit. Because one thing that I'm sure you see, Mark, on your side of things, is that some people put a lot of effort into marketing things, maybe even building a nice custom boosted website. They might even try to do advertising marketing on their own. And they're kind of marketing a property that's not very good. So maybe you could speak to that side of it, which is that the property itself matters just as much as the quality of your marketing that you're doing for that property.
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