Mark Simpson explains how booking.com, VRBO, and Airbnb can legally bid on your brand name in Google ads because most hosts miss a clause buried in their terms and conditions. When guests search for your property directly, the OTA's ad appears first, stealing the booking.
Sign up to booking.com or VRBO or Airbnb. Those T's and C's that you don't read, you sign off where they say that they can bid on your brand name on Google Ads, on Bing ads. Now you sign them because you don't think about it. But this is important. So even if you can get a guest or a future potential guest to land on your listing, even if they go, yeah, this is me, this is what I want to book, I'm going to go and check online, see if I can get the best rate, they jump onto Google, they run a search in. If you're not protecting your own brand name on Google, well, guess what? The first free search results on Google or Bing are going to be dotas because they are bidding on your brand name. Normally you can't do that for copyright or trademark, but because we sign it off, we're saying, Yep, go ahead booking.com, go ahead Verbo, go ahead Airbnb, go ahead and do so.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
