Mark Simpson (speaker) advises businesses to bid on their brand name in Google Ads to protect their brand image. He frames it as low-cost (example: about $20 per week) and urges this as a 30-day action: set up brand-name bidding so your site appears at the top when people Google your business.
About $20 per week.
Now, as soon as I start talking about Google Ads, everybody's eyes glaze over and they say, what's this bald British guy talking about? But I promise you, it is pennies to the pound. Like Bill said, it's just a couple of dollars, it's like $20 a week. But you are protecting your brand on Google because when somebody Googles your business name in, it will take them, you will be right at the very top and it'll take them back to your direct booking website. So please, if you do one thing over the course of the next month, your 30 day goal, put bidding on your brand name on Google to protect your brand image is one of the key important things that you can do.
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