Jenn Boyles says hosts should copy Airbnb's AirCover model by creating a dedicated trust page that clearly spells out insurance, cancellation policies, and guest verification. Plain language about what protects guests builds confidence in booking.
Now think about why so many guests like booking on Airbnb. Their air cover has a lot to do with it. And by having this, they're saying, if you have a problem with the place you've booked, we've got your back and we'll fix it for you. So why can't you do the same? Create your own version of Airbnb's air cover. Package up your insurance coverage, your cancellation policy, your guest bedding. Tell your guests what they can expect when something goes wrong. Tell them about your insurance, your guest verification programs, your cancellation policies, everything. Don't hide. Tell them that they can trust you and list out the reasons why. Have a page on your website that is dedicated to trust. A trust page. Don't shy away from telling guests why they can trust you. Use language that is helpful. Spell it out by saying you can trust us. And here's why.
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