Mark Simpson walks through a Facebook strategy: post something strong with a clear question, then broadcast a message directing followers there and asking them to comment a special word. Use that engagement to drive sales, bookings, or leads.
Put a post together on Facebook, make it one of your best posts ever, have a lot of engagement in it, and you know, make sure there's a question to be answered, etc. And then broadcast out a message to say, hey, we've just put a new post up on our Facebook wall, go and check it out and please let us know when you've read it by commented below with a special word. And then in there from that you can put a link to maybe go and make a purchase from you, go make a booking from you, or just to reach out to get more information.
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