Mark Simpson gives a short YouTube "quick tip" arguing that upsells are a high-leverage way to increase profits by focusing on existing customers rather than constantly seeking new bookings. He emphasizes building the guest experience—e.g., creating a guest itinerary before arrival—to deepen trust and encourage repeat purchases and higher spend.
Upsells is how we can increase our profits massively within our business. Because as business owners, we make the mistake of trying to always look for the new money, the next booking, the next guest, when the best people to market, to sell to are the people who are already booking with us because they've already crossed that threshold of know, like love and trust. And if you've got somebody coming to stay with you and you can build out their guest itinerary for them before they've even arrived, they're going to love you forever. The guest experience.
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