A short advisory segment urging marketers/entrepreneurs to re-evaluate assumptions about their "ideal client." The speaker warns that the customer you want (e.g., families) may not match the market (e.g., a city known for spring-break party crowds), and recommends accepting that mismatch and considering alternative markets more suited to your target audience.
How do you target your ideal customer? Your ideal client? First, be willing to accept that who you think your ideal client is may not be who actually is the ideal client in your market. Example, if you are purchasing, say in a in a super high party city, that's known for spring break, that's known for your young couples, that's known for really high parties, but you want to gear this towards families because that's who you want to market towards, you're probably not going to be as successful. So you need to assess that within yourself and probably invest somewhere else that is more family geared for family oriented.
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