Mark Simpson hosts a Boostly podcast episode (YouTube video, dated July 18, 2021) that opens with a promotion for the Boostly Content Creator (one-month free July trial, then £5/month; coupon code "July"). He then reacts to VRBO's recent TV adverts centered on family reunions, plays clips (featuring Susan and Peter Buescher surprising family members) and draws marketing lessons: use reunion/reconnect messaging for 2021 reopenings, target larger properties and glamping as family solutions, and reuse ad themes across email, social and web. The episode includes testimonial-style mentions (e.g., Georgina Bearman) and a stated goal to recruit 1,000 new hosts in July.
Questions this video answers
£5 per month.
July.
To get 1,000 new hosts to register and sign up.
July 18, 2021.
Chapters
Before we start today's episode of the Boostly podcast, I have got some exciting news to share with you. For the month of July, I am giving away one month trial of the Boostly content creator. Now, you may be asking, you may be thinking, well, what is the Boostly content creator host that I have come into contact with in the five years of doing Boostly? And when I say to them, you need to be posting every single day on social media, you need to be emailing, emailing your guest and your list, they always say to me, I haven't got the time. And I can't think of a better month to promote the Boostly content creator than July. Because right now everybody around the world is busy, busy, busy, busy. And they haven't got the time to think about the marketing or the social media or the emails, when in fact the best time to do marketing is when you're at your busiest because that means that you always have a pipeline coming through. So I created the Boostly content creator for busy hosts. Now what do you get? Every single month you get 30 to 40 pieces of fresh social media content that you can use for your social media channels. LinkedIn, Instagram, etc. You also get video templates which are designed to stop the scroll on social media, which is really powerful. Email templates designed by expert copywriters that are working so well. Georgina Bearman messaged up in our Facebook group to say that she used to one of the email templates and got free bookings, direct bookings instantly, which more than covered the cost. You also now get website headline generator tools. You get a money back guarantee and you can cancel anytime. The price is only five pound a month. And right now when you sign up, you go into the boostlycontentcreator.com you add to your basket in the coupon code section, you type in July and you get the first month free. Now that is only available for the month of July. After that it's five pound. If you don't want to continue, you can just cancel at any time. But please make sure that you go and you use the booster content creator. My goal is a month in the month of July is to get 1,000 new hosts to register and sign up. This is how powerful I know this tool is because the email templates in itself are providing a massive return of investment and I would love for you you to come and join. This is for new members only. Just go to boostlycontent creator.com add it to your basket and coupon code July and I'll see you on the other side. Right now we've got that out of the way. Let's get on with today's podcast episode. So you will remember a couple of weeks back that I explained to you how Airbnb spent a ton of money on their TV ads to sell their message for 2021. Well, Verbo, a couple of weeks back, released their ads and it is following along a very similar theme. What I wanted to do is I wanted to show you and react to the video with you live on this podcast and then we can start to put a little plan together of what you can do with similar forms of marketing. I know that I have instructed the agency who creates our social media content for our guests to follow a similar feed. So let me just share my screen, add pictures, set it up. Is a couple with a small little baby on a beach. And as you can see from the title, Verbo Reunion. Grandparents meet grandsons. Let's listen and watch it together.
My parents in 17 months. What do you think? It's all pretty cool, huh? I'm Susan Buescher. I'm Molly's mother.
And I'm Peter Buescher. And I'm Molly's father.
She has no idea that we're here. You guys ready?
So notice the audio, notice the music, the setup really quick and then the change in music.
To meet him for the first time.
He looks just like me.
For him to be able to meet his grandparents was just really, really special.
Extraordinary surprise. One of life's special moments we haven't seen. So first of all, first and first of all, good advert, good video. Again, speaking of somebody who hasn't seen family for so long over 12 months, you know, it's been a. It has been tough, you know, family, grandparents, etc, so real a good emotion to pull on the emotional strings. Secondly, again, you'll notice the, the, the phrase there, which is reunion. Now, if we go to the Verbo channel, right now if we go to the YouTube channel, Summer Family union rates. Verbo Reunion. Verbo Reunion Niece and aunt together again. Reunion. Surprise wedding celebrations. Joyous reunion. Family gathering. Verbo reunions featuring John Legend and Chrissy Teigen. Etc, etc, etc. So these were a couple of weeks ago. 500,000 views. That's a big one. 3.4 thousand views. 404 views. So get a bit of traction. This is obviously on the YouTube channel. This is not even including the TV ads, etc, that they would have been playing time and time and time again on the TV that they were doing. But notice that the common theme, reunion, family reunion, the reconnect message from Airbnb. So again, if, if you are looking at how to market the rest of 2021 and you're in a country that's starting to reopen, this should be the message that you are using. Whether it's an email, whether it's your website, whether it's your social media, whether it's a whatever ad you going to do, then this should be the message that you should be looking to put across to reconnect. Meeting up with loved ones, family members, friends, you name it, that should be the message that you should be looking to use. And if you've got a larger property or say that you've got glamp sites or anything like that, again, you've got an extra twist on it as well, because you've got a solution. If you've got a large property, have everybody in one place so you don't have to go to your in laws or family, you know, families, or have to go into your family house, you know, you can separate, spread out. You don't have to freak about or stress about everybody coming to one house, your house. All the messages go to somebody else's house. But also as well, if you've got a glam site, it's like a different experience, like a, like a rural experience. And these experience days, as I reported, are 300% up. So use this, look at what the big boys are doing and then you can use it for your advantage in your market for the rest of 2021. And again, if you're part of Boosted Content Creator, you can bet that is what we're going to be doing with our market marketing that we're doing for our social media content. So go check it out. Boosted out co.uk sorry boostedcontentcreator.com if you use the promo code July, you're actually going to get one month free. And that's a special offer just for the month of July. Please come and join nearly 1,000 other hosts that are doing this. Email templates, social media templates and much, much, much, much more. Okay, I'll be back tomorrow with another episode, the Boostly podcast. Thank you so much for tuning in and as always, let me know your thoughts. Your big takeaway. Please leave it below in the comments. Thank you.
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee. Cause it's so hard and the T is loose leaf making up those rhymes. Don't write it, just do it Loose.
