Short excerpt from a YouTube video (Mark Simpson) explaining why the business rebranded: the original name "Copperhouse" was trademarked by someone else, so they changed to "NOKI" (spelled out as N-o-k-i). The underlying company name is "Iconic Serviced Accommodation" (spoken/spelled as I K A O N I C).
A couple of reasons for the rebrand, really main reason was that we had a business called Copperhouse and somebody else trademarked it. We rebranded to what we feel now is a much more fitting brand to our business culture and our customer and all that. And we've rebranded to Noki no k I. Now, you probably know, my actual business behind everything that we do is called Iconic Serviced Accommodation. I K a O N I C.
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