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Rebuild your Property Portfolio for Maximum Success

15 Aug 2023 · 1 min

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Speaker (Mark Simpson) recounts changes to a property portfolio: starting with 3 properties in February, growing to 34 by August of the previous year, then trimming the portfolio to 15 properties because many did not fit the company’s profile — notably revenue remained roughly the same despite the reduction. The clip illustrates a strategic focus on fit over scale.

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At the beginning of last year, we had three in February, and by August, we had 34. And then. Yeah, then I realized that not every property is the same and not all owners are the same. And so we. We trimmed back the. The properties that we were working with. So now we have, I believe, 15. So we cut it pretty big numbers. But ironically, our revenue didn't change very much because we were working with properties that didn't really fit the bill for what our company stood for.