A short YouTube video (creator: Mark Simpson) arguing that photographers should refresh their photos regularly—ideally annually and no more than three years—because tastes, technology, and trends change; updated images improve modernity and significantly increase bookings and profitability.
Update your photography. You should be updating your photos every year. Two years, three years, three years maximum. The reason is, is that people's wants, desires around photography change. Technology changes, the way that we interact with media changes all the time. So we want to update them so that we've got the latest trends, fashions, and so that looks modern and current. Absolutely critical to do. And you might think, well, I did mine not too long ago, they're okay. Actually, no, you do need to go and do them because you'll get new shots that look far better and far more appropriate. And it does increase your profitability. It's the number one thing that people will make their booking decision on. It's actually seeing the photos.
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