Mark Simpson explains why pet-friendly long-term rentals are a lucrative niche. Relocating homeowners struggle to find places that accept pets for stays of three to 18 months. Offering pet-friendly accommodation attracts the right customers and generates longer bookings.
Relocation. It helps a lot being pet friendly because it's very hard to find pet friendly accommodation full stop, let alone pet friendly accommodation for three, four months. We get a lot of people who are in between homes, moving countries with their pets, having work done on their house and they all come stay with us for three, four, five, six, sometimes 18 months. Things go wrong when they're wrong on their refurb. That's the sort of win you can get from niching down. You'll get the right customers for you for longer periods.
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