Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Revolutionize Your Business Marketing: The Power of Facebook Groups

25 Jul 2023 · 1 min

Watch on YouTube

0:30

A YouTube video by Mark Simpson offering practical marketing tactics for small businesses, focusing on using local Facebook groups to reach nearby customers. Emphasizes drawing a geographic radius to find relevant groups, posting directly in those groups, and tailoring post copy and images specifically for Facebook groups rather than reusing assets from listings like Airbnb or Booking.com.

Chapters

So what you can do is you can draw a big circle on a map around where you are, and you would go and find Facebook groups in the areas in and around. You would find Facebook groups in and around that area, and you would market your business on theirs, talk about these features and highlight them in the Facebook groups. It'd be a different post and a different picture than what you would may be using on your Airbnb portfolio, your booking.com account. So you've got to think a little different.