Mark Simpson says short-term rental owners still use Excel and memory instead of automation tools that other industries rely on. Simple processes and automation can cut overwhelm and beat most competitors who haven't caught up.
Businesses across various industries have adopted system and process approaches. In my own business, we use customer relationship management software to track deals and manage customer details, and we use automation tools to streamline our processes, making them quicker and less time consuming. However, this approach is rarely seen in the short term rental market. Most short term rental owners I work with manage bookings on Excel sheets, calendars and try to keep everything in their heads. It's a big part of why they feel so overwhelmed. The good news is there are simple processes and systems that any short term rental owner can quickly implement, giving you an advantage over 99% of the competition.
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