A short YouTube clip discussing how combining current technology with human interaction can enhance customer experience (CX). The speaker emphasizes using tech to predict and pre-answer customer questions, while preserving a personal human touch for when it’s necessary.
You have to have the personal touch. But we can, we can do a lot with the tech that's out there right now to not just put us at that base level of the fundamentals I mentioned earlier, but also beyond that, to enhance the experience and almost predict which questions are going to come in and whatnot and try to answer those before they even ask them. And then from there, we can add the human touch when it's needed and when we see that as necessary.
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