Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Revolutionizing the Hospitality Industry for Maximum Profitability

29 Aug 2024 · 0 min

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0:26

Short excerpt from a YouTube video by Mark Simpson arguing for a reversal of current channel mix in hospitality: he recommends targeting ~65% direct bookings and ~35% OTA bookings (split across multiple OTAs like Airbnb, VRBO, Booking.com) rather than the industry norm he cites (~20% direct, ~80% OTA). The clip is prescriptive and focused on distribution strategy.

My belief is that Everybody should have 65% direct, and then you use that 35% to be OTA. And when it is OTA, that is Airbnb, you spread around a few, so you go multi channel, so you bring in VRBO, booking.com, airbnb, and whatever else are out there. So it's, it's a flipping, that sort of pivot, where at the moment, I think the industry is very much 20% direct, 80% OTA. Let's see if we can flip it to the other way.