A short YouTube talk by Mark Simpson (uploaded Oct 15, 2023) about building a local business brand by cultivating relationships across nearby businesses and community actors. Emphasizes becoming a local or niche influencer and prioritizing relationships (including with restaurants and delivery drivers).
Now, how can a host when you and if you do get on there, how can you use it to your benefit? Well, what I would be personally looking to do is I would be looking to become the local or niche based person of influence. So as I'm always saying, relationships, relationships, relationships. This is how you build your business, this is how you build your online brand from a local level. Go and create the relationships with local businesses similar ish to you and even go and create relationships with, you know, the local delivery drive drivers with the restaurants, local restaurants.
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