A short YouTube video by Mark Simpson advising website owners to run a speed test because slow load times drive visitors away. He emphasizes that many users start on mobile networks (3G/4G/5G) and warns that if a site takes more than five seconds to load, users will likely bounce.
WordPress.
More than five seconds.
So you have a website set up. It's a WordPress website. Fantastic. And you've gone and done it yourself, created yourself. You've added all the images, you've added all the text, you've done all the pages. Fantastic. Now you add in Google Analytics and so you can see how many people are coming to your website, but you're noticing that a lot of people aren't sticking around. Why is that? So one of the major reasons why people leave your website is because your website is taking too long to load. Now you just got to think about and think about the customer booking journey. A lot of them are going to be beginning their search on one of these, which is a mobile phone. And if they're not at Wi fi, if they're not a very good WI fi, they're going to be on their 3G, 4G, maybe even 5G, hopefully, if they've got it. If not, it's going to be on a slower browser. And as the stats and the survey have showed, if your website takes more than five seconds to load, then they are bouncing, and if they're bouncing, then they're never coming back.
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