Excerpt from a YouTube interview where Ryan describes the primary guest avatars for his rental properties: mainly family groups for a four-bedroom property (often double-family units) and couples for a separate couples-retreat rental. The clip contrasts two distinct target demographics the host is pursuing.
What aspects internally of the properties attracts your perfect guest avatar. And who is your perfect guest avatar?
Predominantly, we're hosting family groups, a couple of different avatars, really. So we've got a four bedroom rental at the moment. Typically it's double family units. It'll stay there. That's what we're seeing. There is family dynamic. Our other rental we've got at the moment, couples retreat, two very different avatars. That's kind of what we're gearing after, is two different main demographics that are coming here.
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