Short YouTube advice from Mark Simpson advising businesses who had to turn away bookings to retain contact details (emails/phone numbers) and proactively email those leads individually with a brief, direct message offering exclusive last-minute dates or future booking opportunities. The clip gives a sample script and emphasizes simplicity and prompt outreach.
Have you had to turn away bookings this summer? So have you had inquiries and you've had to turn them away? Do you still have their details, whether it's an email or a phone number? Well, guess what you're going to do? You're going to get a list of those emails and you're going to email everybody individually and you are going to reach out to them and say you reached out for accommodation in the summer. Really? Sorry, but we can't go in. We would love to invite you to to book and come and visit us in the future. We actually have some very exclusive last minute dates come available over X, Y or Z if you would like some prices. If you'd like to check it out, please give us a call. Super simple, straight email, straight to the point.
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