A short spoken segment from a YouTube video titled "Scaling Sustainably" by Mark Simpson. In this opening, Simpson frames the central idea that during growth it’s easy to say yes to every opportunity, but sustainable scaling requires learning to say no — because saying no can make room for better, more valuable yeses.
Scaling sustainably. I like that. That's a. That's a nice saying. Scaling sustainably. It's so easy when you're growing as well, when you feel like you're on that roller coaster. And when you go in, it's so easy just to keep saying yes to every opportunity that comes your way. And I feel like over time, the trick is to say no. Saying no is better than a yes because it can open up a really good yes sometimes, and.
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