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Sean McGregor predicts that by 2025 AI will be integrated into automations as personalized "agents" that handle incoming messages, hold a company's/property's knowledge base, search the web for recommendations, and communicate with guests in a customized voice matching the host's expressions and humor. He argues these agents will free hosts to focus on business growth and personal life, and that skill in creating such custom AI agents will create a clear divide between those who adopt the technology and those who do not.

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