Excerpt from a YouTube video by Mark Simpson giving practical advice for increasing hotel guest reviews: send daily reminders to guests to leave reviews and offer a monthly random-draw prize (e.g., vouchers or locally themed items) to incentivize participation.
Every single guest, every single day would get reminded with the message to leave a review. But you've got to dangle a carrot, right? So what we did is every single month, we'll pick one person at random and they will win X, right? Whatever X is. It could be a stick of rock, you know, it could be, some of it significant to where your property is based. Could be Amazon vouchers, Netflix vouchers, but dangle the carrot.
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