Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Secrets to Success in the Vacation Rental Business: Outreach to Previous Guests

4 Apr 2024 · 0 min

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0:26

Mark Simpson (speaker) gives advice for growing a vacation rental business by proactively contacting previous guests. He describes maintaining an email list of past guests (those who stayed with Justyna and Kieran), and using it to announce new properties and available dates—leveraging prior trust and payment to re-establish communication and encourage repeat bookings.

Number one outreach to previous guests. We had an email list that we were gathering. We had a list of people that had stayed with Justyna and Kieran. And what we did is we reached out to them, we told them about new properties that we had coming on board. We told them about new dates that we had coming on board. But essentially, we reached out to the people that had already given us money, already stayed with us, already established that no like and trust to a re established communication.