A short excerpt from a YouTube video by Mark Simpson arguing that many inbound leads are missed because prospects often do not answer or return calls. The speaker cites tracked data: only 34% of calls are answered and only 57% of callbacks occur when messages are left, and concludes that having a system and answering calls will win more leads.
34%
57%
Do you know, Mark, 34% of the time did they actually answer the phone? So two thirds of the time they never even picked up the phone. And then when she left a message, only 57% of the time, they actually called us back. So that means the majority of all the leads that are coming in are being missed. We see this time and time again because every one of our calls for all of our partners, we use very specific call tracking and we see it all the time. We coach them on this, and they still don't pick up the phone. So if you pick up the phone and you have a system in place to do it, you're going to win.
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