Sergio Castañeda says his biggest mistake was treating his work like a hobby instead of a business. Without branding or long-term vision, he handled everything himself: cleaning, guest messages, operations. He needed to build a real structure to scale.
I want to say my biggest challenge at the time was that I wasn't treating it like a business. I wasn't building a brand for myself. Essentially, it was a hobby, and a very stressful hobby, to be honest. But, like, without me, there was no cleaning being done. Without me, no guests were being responded to. Without Airbnb, we wouldn't even have guests to begin with. I was essentially just going through the motion, but there was no branding or long term vision, and I knew something had to change at that point.
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