Short excerpt from a YouTube video (Mark Simpson) advocating that individuals should "be the media" by telling their own stories directly via blogs, websites, and social media rather than depending solely on traditional press. The speaker emphasizes platform parity ("it's all news") and encourages proactive self-publishing.
Able to differentiate between sort of a news story and what's not. I mean, it's all news. It just depends on which platform you put it on. And I think one of the things we're really advocating this year is you are the media. So actually, you need to be telling your own story as much as relying on the press or the media to tell it for you, because you've got the it's all at your fingertips now. You can. Before, people had to rely on traditional media to tell their stories, whereas now with your blogs, your websites, social media, all of those sorts of things, you can tell any story.
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