Short YouTube video (shorts) in which Mark Simpson explains a strategy for retaining direct bookings when a property is fully booked: directing potential guests to nearby or community listings to keep bookings within the local/direct-booking ecosystem and prevent them going to platforms like Airbnb. Emphasizes preserving revenue and community-sharing of bookings.
If a guest or a host or a future potential guest comes to your website, say that you're fully booked for whatever reason, then you can still bring in some form of revenue, still get the direct booking, and you can pass it and share it amongst the community. And that's my goal. Now, the reason why that is beneficial, number one, you've got a future potential guest who's looking to do a direct booking. They land on your website. You've got a very limited amount of availability. There's only so many people that you can get heads on beds. If you can keep the booking in your town, or if you can keep the booking in the direct booking world to stop them from going, it's not available. Let me go back to Airbnb. It keeps it as a direct booking, which is so important for everything that I want to achieve in this industry with my time being here.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
