Short YouTube interview (#Shorts) between Mark Simpson and Christine (Head of Growth at Noise Aware). Christine introduces herself (based in Dallas, Texas; ~4 years at Noise Aware). The conversation focuses on branding—how to identify a target audience/customer avatar—and begins with Christine advising that founders should first clarify their core purpose and what drives them to build the product/company.
I think the biggest thing is there's always something you're striving for. You always are striving to be better and get your place better.
I invited on Christine of Noise Aware, she's head of growth, and I watched a fantastic little webinar that they did recently where they broke down the stages of branding.
I'm Christine, I work with Noise Aware, head of growth and I'm actually in Dallas, Texas, in the us. Yeah, I've been working at noisaware for about four years now and absolutely love it and I'm excited to be a part of of this.
What target audience means to you and most of all, how do you explain to a host how they can go about discovering who their target audience or customer avatar? If I was in the middle of a city centre and it's not so obvious who your branding is, what sort of advice would you give on maybe trying to establish who that 8020 is or who they're going to talk to most?
The biggest thing in the beginning is figuring out really kind of what your core purpose is and what drives you to build what you're building.