Mark Simpson talks with Christine, head of growth at NoiseAware in Dallas, about finding your core 20% of customers that drive 80% of your business. She explains how to identify your target audience and why a clear product purpose matters when you're building a brand.
I think the biggest thing is there's always something you're striving for. You always are striving to be better and get your place better.
I invited on Christine of noisawear. She's head of growth, and I watched a fantastic little webinar that they did recently where they broke down the stages of branding.
I'm Christine. I work with Noise Aware, head of growth, and I'm actually in Dallas, Texas, in the U.S. yeah, I've been working at Noisaware for about four years now and absolutely love it, and I'm excited to be a part of what target.
Audience means to you. And most of all, how do you explain to a host how they can go about discovering who their target audience or customer? Advertisement if I was in the middle of a city center and it's not so obvious who your branding is, what sort of advice would you give on maybe trying to establish who that 8020 is or who they're going to talk to most?
The biggest thing in the beginning is figuring out really kind of what your core purpose is and what drives you to build what you're building.
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