This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a YouTube video titled "#Shorts How to Create Content for Linkedin 🚀" featuring a conversation between Mark Simpson and Dan Knowlton, recorded on January 8, 2021. They discuss LinkedIn's evolution as a social media platform and strategies for creating content for it.
Just got finished on an interview with Dan Knowlton of Knowlton Agency, host, co host of the Business Anchors podcast with his brother Lloyd. And we talked about LinkedIn.
We run a digital and social media marketing agency called Knowlton, and I run it with my brother Lloyd, who's the co founder who was on your show last week, like you said. And we help brands, businesses, organizations to create entertaining ad campaigns that sell stuff. LinkedIn from about five years ago, we were just scheduled automating content to go on it and not taking it seriously at all. So I'd say probably about two years ago, we actually started thinking, we can't just automate content to go on this platform just because it's something we should be doing. It's completely evolved into this sort of social media powerhouse. It's so much more than that now.
Do you know of where it ranks now in terms of the other.
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